Kooky Announces Registration of .publicis Top-Level Domain on Freename Decentralized Registry
WILMINGTON, Delaware — Kooky, an independent onchain TLD operator, announces the registration of the .publicis top-level domain on the Freename decentralized registry. The .publicis namespace is now live on the Freename protocol, establishing a permanent onchain identity layer on decentralized infrastructure. This registration marks a significant entry in the growing ecosystem of onchain top-level domains being secured ahead of anticipated enterprise adoption of blockchain-based identity infrastructure globally.
What Is an Onchain TLD?
Freename is a Web3 domain registry enabling the registration of top-level domains on blockchain infrastructure. Unlike traditional DNS, onchain TLDs offer permanent, censorship-resistant ownership recorded on a public ledger. Each top-level domain registered on Freename functions as a sovereign namespace — enabling the creation of second-level domains, decentralized websites, Web3 identities, wallet addresses, and smart contract integrations beneath it.
TLD owners retain full control over their namespace, including the ability to issue second-level domains to third parties, build decentralized applications, and integrate their namespace into broader Web3 infrastructure. This model differs fundamentally from traditional domain extensions, where registrants lease a second-level domain under a TLD they do not control. With onchain TLDs, the owner controls the entire namespace — from the top level down.
Freename operates on a multi-chain infrastructure, enabling TLD owners to manage their namespace across multiple blockchain networks. The protocol supports integration with decentralized applications, Web3 wallets, and smart contract ecosystems, positioning registered namespaces as functional assets within the broader decentralized web.
A New Asset Class
Onchain TLDs represent a distinct asset class within the broader digital asset ecosystem. Where conventional domains are leased from registrars under ICANN-governed frameworks and subject to annual renewal fees, centralized revocation, and regulatory intervention, onchain TLDs represent permanent, blockchain-recorded assets. Ownership is verifiable on-chain, transferable without intermediaries, and not subject to the governance constraints of traditional internet infrastructure.
This architecture positions onchain namespaces at the intersection of intellectual property, digital identity, and decentralized finance. As blockchain technology matures and organizations across sectors begin evaluating their Web3 identity strategy, onchain top-level domains are emerging as a foundational layer of next-generation internet infrastructure — one that operates independently of traditional internet governance bodies such as ICANN.
The registration of .publicis reflects a broader movement among independent onchain operators to establish namespace positions across corporate, geographic, keyword, and sector-specific categories ahead of mainstream Web3 adoption. Freename has seen accelerating registrations as awareness of decentralized domain infrastructure grows among individual operators, Web3 projects, and institutional players globally.
The Role of Independent Operators
Independent onchain TLD operators play a critical role in the development of the decentralized domain ecosystem. By registering and developing onchain namespaces, independent operators contribute to the growth of decentralized identity infrastructure, drive awareness of Web3 domain technology, and create the supply-side foundation upon which broader adoption can be built.
Kooky operates as one of the most active independent operators in the onchain TLD space, holding a portfolio of 1,500+ top-level domains across the Freename and Handshake decentralized registries. The portfolio spans corporate namespaces, geographic identities, keyword domains, sector-specific TLDs, and event-based namespaces — representing a comprehensive cross-section of the onchain domain landscape.
The registration and active management of onchain TLDs by independent operators such as Kooky accelerates the maturation of the decentralized domain market, creates liquidity in the namespace ecosystem, and establishes a body of precedent for onchain TLD ownership and development.
Freename and the Decentralized Registry Landscape
Freename has established itself as one of the leading platforms in the decentralized domain registry space. The platform enables any individual or organization to register a top-level domain on blockchain infrastructure, removing the barriers historically associated with TLD ownership under the ICANN framework — where new TLD applications required multi-million dollar application fees and years-long approval processes.
By democratizing access to TLD ownership, Freename has enabled a new generation of independent operators, Web3 projects, and institutional players to establish onchain namespaces across a wide range of categories. The protocol's multi-chain architecture ensures that registered TLDs are accessible across the major blockchain ecosystems, maximizing interoperability and utility for namespace owners and their communities.
As the decentralized domain industry continues to mature, platforms such as Freename are expected to play an increasingly central role in the Web3 identity stack — providing the infrastructure upon which decentralized applications, communities, and organizations build their onchain presence.