Kooky Announces Registration of .interpublic Top-Level Domain on Freename Decentralized Registry
WILMINGTON, Delaware — Kooky, an independent onchain TLD operator, announces the registration of the .interpublic top-level domain on the Freename decentralized registry. The .interpublic namespace is now live on the Freename protocol, establishing a permanent onchain identity on decentralized infrastructure. This registration adds to the growing ecosystem of corporate onchain namespaces being secured ahead of anticipated enterprise adoption of blockchain-based identity infrastructure globally.
A Corporate Namespace in a Shifting Industry
The .interpublic top-level domain establishes an onchain namespace within one of the most consolidated sectors of the global economy. The advertising and marketing services industry has undergone significant transformation over the past decade — driven by the convergence of technology, data, and creative services. As holding companies navigate this shift, decentralized identity infrastructure represents a new layer of digital architecture that independent operators are beginning to map ahead of mainstream adoption.
The registration of .interpublic on Freename positions this namespace within the emerging class of corporate onchain TLDs — permanent, blockchain-recorded assets that exist independently of traditional DNS governance and ICANN oversight.
What Is an Onchain TLD?
Freename is a Web3 domain registry enabling the registration of top-level domains on blockchain infrastructure. Unlike traditional domains leased under ICANN-governed frameworks, onchain TLDs offer permanent ownership recorded on a public ledger. No renewal fees. No centralized revocation. No intermediaries. Each TLD registered on Freename functions as a sovereign namespace — enabling the creation of second-level domains, decentralized websites, Web3 identities, wallet addresses, and smart contract integrations beneath it.
TLD owners retain full control over their namespace, including the ability to issue second-level domains, build decentralized applications, and integrate with broader Web3 infrastructure. Freename operates on a multi-chain architecture, ensuring registered namespaces are accessible across major blockchain ecosystems.
The Role of Independent Operators
Kooky operates as one of the most active independent operators in the onchain TLD space, holding a portfolio of 1,500+ top-level domains on the Freename decentralized registry. The portfolio spans corporate namespaces, geographic identities, keyword domains, sector-specific TLDs, and event-based namespaces.
Independent operators play a foundational role in the development of the decentralized domain ecosystem — establishing namespace positions, driving awareness of Web3 domain technology, and creating the supply-side infrastructure upon which broader adoption is built.
The .interpublic TLD is now part of the Freename onchain registry.